Companies miss opportunities when they are not familiar with or even aware of social media sites like the ones named above or youtube, linkedin, reddit, wordpress etc.
The largest opportunity is the company's image, that can be influenced by the available social media tools! It builds a fundament for a company or organisation with much lower costs than the old fashioned way of advertising and PR. It facilitates control over companies' products, services and business (or personal) image. There is an easy and quick anticipation on seasons and unexpected situations and new customers can be attracted easy and quick to facilitate in a greater market share! It is the place to meet/connect with each other, for friends - family - and colleagues.
The advantages of a Social Media Policy within a company are at first that it creates trust and therefore appreciation. It reduces the bridge between older and younger employees and improves the internal communication and cooperation. > act on it!
